TJ Velasco
INNOVATIVE MARKETER
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Marketing leader with 18 years of experience crafting data-driven, customer-focused strategies across agency and in-house roles. Known for fostering a creative, collaborative, and results-oriented culture, I inspire teams to think strategically while driving measurable growth and ROI. Skilled in adapting to evolving digital landscapes, I leverage emerging trends and technologies to optimize performance and exceed business objectives.
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:: New Jersey born & raised. Virginia transplant. Rad dad. Husband. Runner. Baseball lover—Go Yanks!
THINGS I'M GOOD AT
Integrated Marketing
Marketing Automation
Pay-Per-Click Marketing
SEO
Project Management
Analytics & Reporting
QUALITIES
Easy to work with
Works well under pressure
Reliable
Honest & Trustworthy
PROBLEM SOLVER
I like solving problems and l am constantly looking for ways to improve efficiencies.
CONNECTIONS
I thrive in environments where I can put pieces together to make a whole — whether it's creating a marketing campaign or coordinating a team around a project.
POSITIVITY
I’ve got a laid-back and positive demeanor, which makes me (hopefully) fun to work with.
WHERE I'VE BEEN
2021-PRESENT
Digital Marketing Director
2020-2021
Managing Director, Email
2016-2020
Sr. Marketing Manager
2016-2017
Email Marketing Manager
2012-2016
Email Marketing Manager
2007-2012
Account Manager, Online Marketing
2006
Intern
NATIONAL ASSOCIATION OF CONVENIENCE STORES (NACS)
TARGETED VICTORY
MILITARY OFFICERS ASSOCIATION OF AMERICA (MOAA)
AARP LIFE REIMAGINED
AIS HEALTH
YESMAIL INTERACTIVE
PEPSI